Na\u00eff Care was founded in 2013 by Jochem Hes and Sjoerd Trompetter, who, as new parents, set out to create safe, natural skincare for babies and children\u2014and for the planet. Their guiding principle: never sell anything they wouldn\u2019t use for their own kids.The brand offers skincare for babies, children, and women, made with natural ingredients like linseed and cottonseed oils, and is committed to transparency, sustainability, and avoiding harmful additives.<\/p>\n\n\n\n
In late 2023, Future Business Partnership (FBP)\u2014a London-based, sustainability-focused private equity firm and the highest-scoring B Corp investment firm globally\u2014acquired a majority stake in Na\u00eff to support its growth across Europe. As part of this transition, Jochem and Sjoerd decided to step back from daily operations, creating a need for a new CEO to build on the brand\u2019s strong foundation. The ideal candidate would be a hands-on, entrepreneurial leader with a track record in scaling FMCG or personal care brands, strong retail and e-commerce experience, and a passion for sustainability.<\/p>\n\n\n\n
Gijs Krimp was appointed to lead Na\u00eff into this next phase. He brings extensive experience from P&G and Reckitt Benckiser, where he held senior marketing and general management roles, followed by a CCO role in a private equity-backed environment. His commercial sharpness, strategic mindset, and people-focused leadership style make him a natural fit for Na\u00eff\u2019s mission and culture.<\/p>\n\n\n\n
Gijs: \u201cI am very enthusiastic to start as CEO of Na\u00eff because of the combination of the strong focus on natural products, a warm and personal culture and the ambitious vision for the future. It feels like the perfect opportunity to continue building on successful growth together.\u201d<\/p>","protected":false},"excerpt":{"rendered":"
Na\u00eff Care was founded in 2013 by Jochem Hes and Sjoerd Trompetter, who, as new parents, set out to create safe, natural skincare for babies and children\u2014and for the planet. Their guiding principle: never sell anything they wouldn\u2019t use for their own kids.The brand offers skincare for babies, children, and women, made with natural ingredients […]<\/p>\n","protected":false},"author":13,"featured_media":7037,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-7036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-plaatsing"],"acf":[],"_links":{"self":[{"href":"https:\/\/ten.nl\/en\/wp-json\/wp\/v2\/posts\/7036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ten.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ten.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ten.nl\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/ten.nl\/en\/wp-json\/wp\/v2\/comments?post=7036"}],"version-history":[{"count":2,"href":"https:\/\/ten.nl\/en\/wp-json\/wp\/v2\/posts\/7036\/revisions"}],"predecessor-version":[{"id":7042,"href":"https:\/\/ten.nl\/en\/wp-json\/wp\/v2\/posts\/7036\/revisions\/7042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ten.nl\/en\/wp-json\/wp\/v2\/media\/7037"}],"wp:attachment":[{"href":"https:\/\/ten.nl\/en\/wp-json\/wp\/v2\/media?parent=7036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ten.nl\/en\/wp-json\/wp\/v2\/categories?post=7036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ten.nl\/en\/wp-json\/wp\/v2\/tags?post=7036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}